About Us

Our vision with Pure2Improve is simple, we help athletes at any level to improve their performance. Whether you enjoy football, ice skating, hockey or swimming, being in top physical shape will improve your athletic performance and protect yourself from injuries. Each sport comes with its own physical demands on your body. You may need training for balance, flexibility or agility to help you perform at the top of your game.

Pure2Improve is a new player in the rapidly developing worldwide market for fitness and performance equipment. Our vision with Pure2Improve is simple, we help athletes at any level to improve their performance. With Pure2Improve we strive to serve a wide spectre of athletes with an extensive assortment of diverse equipment and accessories.

In line with sustainable international trends, to be summarized as ‘a healthier lifestyle and more exercise’, we believe creation of innovative and distinctive products and services that appeal to consumers, are the key success elements.

Pure2Improve offers a wide range of products for individual athletes, (semi)professional users, physiotherapists, rehabilitation clinics and health center with an extensive assortment of fitness- and cardio-equipment.

Our R&D department is continually improving and developing new products to provide our consumers with a healthy and comfortable lifestyle ensuring enjoyment from your physical exercise. Our products target all age groups and both genders.

All the Pure2Improve products will help you bring your skills to the next level. With products that fit into every part of the training cycle:


A very important benefit of Pure2Improve is that all products are designed to create an explosive, injury resistant athlete. Pure2improve can extend the cycle by delivering functional, easy to use and durable products.

We see that the role of internet as a sales channel grows in many markets. However, the specialized retail sector will continue to play a role in selling high-quality products, which require advice, an explanation of the added value and a well-organized after-sales service. Pure2Improve supports its retail partners with product training, an extensive line of promotional items and, of course, the best products!

Pure2Improve.co.uk is independently owned and operated by Advanced Golf Ltd.  The company was formed in 2009 and has been serving the public with products and services for many years and is continuing to expand its services across the U.K both instore and Online.  Our supply of equipment and training aids is distributed through our main store and warehouse 'Cannock Golf & Custom Fit Centre' in Staffordshire U.K.  PGA Professionals and expert advice is on hand for the best to ensure you choose the correct equipment to suit your individual needs.

Our business and its dedicated team of individuals consists of industry professionals.  With over 35 years of combined experience, our dedicated team excels in various aspects of the sports industry, from coaching, to tournament play and retailing. 

Our extensive commercial knowledge of working within the sorts industry, along with its suppliers and manufacturers, should make us your number one choice for all your requirements. Our dedicated team has the knowledge and experience to ensure you are provided with only the best products available and this is backed up with our outstanding customer service. 

Our dedicated team wants to ensure your buying experience with us is a great one and better than everyone else’s.  What’s more, we will stop at nothing to make this happen!  We stock a wide and extensive range of equipment and associated products working closely with independent manufacturers and businesses that are part of our supply chain. 

We have developed strong relationships over the years with major manufacturers and distributors who support our business with all of their experience and product knowledge.  This gives us access to products that would often be hard to find or unavailable to the consumer.  If there is a product that you don’t see on our website that you require then please contact us with your requirements and we will do the rest! 

Should you have any questions relating to any of our products then be sure to contact our support team and we will assist you in every way we can.  We look forward to providing you with the best products and customer service!

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